Cross-sector categories, open to all business types:

• Accessible and Inclusive Tourism Award
• Regenerative Tourism Award (former Ethical, Responsible and Sustainable Tourism Award)
• International Tourism Award
• New Tourism Business Award

Business type categories:

• Business Events Venue of the Year
• Cafe/Coffee Shop of the Year (Taste of the West Midlands*) - Please select Taste of England and then under eligibility criteria select Cafe/Coffee Shop
• Camping, Glamping, Holiday Park of the Year
• Experience of the Year
• Large Hotel of the Year
• Pub of the Year
• Small Serviced Accommodation Provider of the Year
• Self-Catering Accommodation of the Year
• Restaurant of the Year (Taste of the West Midlands*) - Please select Taste of England and then under eligibility criteria select Restaurant of the Year
• Large Visitor Attraction of the Year
• Small Visitor Attraction of the Year
• Tourism Event/Festival of the Year**

OUTSTANDING CONTRIBUTION TO TOURISM AWARD

This award celebrates an individual, group, or team that has made an outstanding contribution to the tourism industry in our region. It recognises those who go above and beyond - whether through inspirational leadership, dedicated volunteer work, or by uplifting and empowering others working within the sector.

There is no formal entry form for this category. Instead, we welcome written nominations of up to 500 words detailing why the nominee deserves this recognition, supported by clear and specific examples of their contribution.

To submit a nomination, please email your entry to tourism@wmgrowth.com by 30th November 2025.

*For any of the Taste of the West Midlands categories, select the Taste of England Award from the drop-down menu when prompted and then scroll down and under eligibility select which category you wish to enter. The two overall winners from the Cafe/Coffee Shop of the Year, Casual Dining Award and Restaurant of the Year, will be eligible for the VisitEngland Awards for Excellence.

**The Tourism Event/ Festival category is run by the West Midlands Tourism Awards only, the winners of this category will not be forwarded to the VisitEngland Awards for Excellence 2026. Round 2 of this award is public voting.