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Welcome to the West Midlands Tourism Awards Application Portal

Welcome to the entry pages for the West Midlands Tourism Awards 2025, where you can prepare, finalise and submit your entries.

Don't forget to sign up to our applicant workshop! This interactive one-hour virtual workshop is a chance to ask questions, learn more about the West Midlands Tourism Awards and take away some top tips to support your entry. 

T&Cs apply: https://www.makeitwm.com/wmta/tourism-awards-terms-and-conditions

Important Dates

Awards launch and applications open - 8th May 2024

Closing date for entries – 8th July 2024 (30th November for Events ONLY)

Round 1 Judging - 9th July – 30th August 2024

Round 2 Judging (Site Visits) – 2nd September - 30th November 2024

Awards Ceremony Event – Early 2025

VisitEngland Awards for Excellence 2025 - TBC



To apply today, choose your categories from the list below:

Cross sector categories, open to all business types:

Business type categories:

*For the Taste of the West Midlands category, select the Taste of England Award from the drop down menu when prompted. The two overall winners from the Cafe/Coffee Shop of the Year, Casual Dining Award an Restaurant of the Year, will be eligble for the VisitEngland Awards for Excellence.

**The Tourism Event/ Festival category is run by the West Midlands Tourism Awards only, the winners of this category will not be forwarded to the VisitEngland Awards for Excellence 2025


For queries or assistance, please reach out to:
Sophie King
Tourism Marketing Manager, 
West Midlands Growth Company
M: +44 (0) 7483 076 145
E: sophie.king@wmgrowth.com