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Welcome to the West Midlands Tourism Awards Application Portal

Welcome to the entry pages for the West Midlands Tourism Awards 2026, where you can prepare, finalise and submit your entries.

T&Cs apply: https://visitbirmingham.com/westmidlandstourismawards/terms-and-conditions/

Important Dates

Awards launch and applications open – Week commencing 19th May 2025
Closing date for entries – 21st July 2025 (30th November for Events ONLY)
Round 1 Judging – 21st July - 29th August 2025
Round 2 Judging (Site Visits) – 1st September – 30th November 2025
Awards ceremony event – March 2026
VisitEngland Awards for Excellence 2025 – June 2026

For sponsorship opportunities, get in touch at tourism@wmgrowth.com

To apply today, choose your categories from the list below:
Cross-sector categories, open to all business types: Accessible and Inclusive Tourism Award Regenerative Tourism Award (former Ethical, Responsible and Sustainable Tourism Award) International Tourism Award New Tourism Business Award Business type categories: Business Events Venue of the Year Cafe/Coffee Shop of the Year (Taste of the West Midlands) - Please select Taste of England and then under eligibility criteria select Cafe/Coffee Shop Camping, Glamping, Holiday Park of the Year Experience of the Year Large Hotel of the Year Small Serviced Accommodation Provider of the Year Self-Catering Accommodation of the Year Pub of the Year Restaurant of the Year (Taste of the West Midlands) - Please select Taste of England and then under eligibility criteria select Restaurant of the Year Large Visitor Attraction of the Year Small Visitor Attraction of the Year Tourism Event/Festival of the Year** For any of the Taste of the West Midlands categories, select the Taste of England Award from the drop-down menu when prompted and then scroll down and under eligibility select which category you wish to enter. The two overall winners from the Cafe/Coffee Shop of the Year, Casual Dining Award and Restaurant of the Year, will be eligible for the VisitEngland Awards for Excellence. *The Tourism Event/ Festival category is run by the West Midlands Tourism Awards only, the winners of this category will not be forwarded to the VisitEngland Awards for Excellence 2026

To apply today, choose your categories from the list below:

Cross-sector categories, open to all business types:

Accessible and Inclusive Tourism Award
Regenerative Tourism Award (former Ethical, Responsible and Sustainable Tourism Award)
International Tourism Award
New Tourism Business Award

Business type categories:

Business Events Venue of the Year
Cafe/Coffee Shop of the Year (Taste of the West Midlands*) - Please select Taste of England and then under eligibility criteria select Cafe/Coffee Shop
Camping, Glamping, Holiday Park of the Year
Experience of the Year
Large Hotel of the Year
Small Serviced Accommodation Provider of the Year
Self-Catering Accommodation of the Year
Pub of the Year
Restaurant of the Year (Taste of the West Midlands*) - Please select Taste of England and then under eligibility criteria select Restaurant of the Year
Large Visitor Attraction of the Year
Small Visitor Attraction of the Year
Tourism Event/Festival of the Year**

*For any of the Taste of the West Midlands categories, select the Taste of England Award from the drop-down menu when prompted and then scroll down and under eligibility select which category you wish to enter. The two overall winners from the Cafe/Coffee Shop of the Year, Casual Dining Award and Restaurant of the Year, will be eligible for the VisitEngland Awards for Excellence.

**The Tourism Event/ Festival category is run by the West Midlands Tourism Awards only, the winners of this category will not be forwarded to the VisitEngland Awards for Excellence 2026

For queries or assistance, please reach out to:
Sophie King
Tourism Marketing Manager, West Midlands Growth Company
M: +44 (0) 7483 076 145
E: sophie.king@wmgrowth.com