Running throughout June, July and August, Yalm’s summer Al Fresco programme has quickly established itself as a highlight of Norwich’s warm-weather calendar. Designed to attract food and drink lovers from across the region, we transform the Royal Arcade into a piazza at the heart of the city centre. It adds an additional 160 outdoor seats for communal dining, offering the perfect space to socialise, eat, drink and be entertained in a great spot located between Norwich Market and the castle.

Each Al Fresco event combines chef-led street food with live music and DJ programme every weekend. The offer includes branded collaborations for the pop-up bars (Borough Wines, Sustainable Wine Solutions, Boom Towers, Vault, Black Lines and more) as well as partnerships with Norwich BID’s ‘Summer Sessions’ and 'Norwich Wine Week', both of which have helped increase visibility as we endeavour to position ourselves as a destination spot.

With seating available Friday to Sunday, no booking required and a strong brand identity across digital and print, Al Fresco will appeal to locals and tourists alike, particularly young professionals, weekend visitors and families seeking sociable city-centre experiences. The atmosphere is lively and welcoming, with an emphasis on quality and variety.

The event is managed by the Yalm team, supported by contracted sound technicians, performers, kitchen teams and pop bar collaborations across the summer weekends. Its success reflects Yalm’s broader mission to celebrate independent talent, support Norwich’s evening economy, and create memorable experiences that connect people through food, music and shared city space.